4:49 PMChristy Ferer
A Complete Package
Your Marketing Strategy
Advertisement and promotion have reached a different world altogether. Traditionally, companies used to show advertisements in television or make print as like banners or pamphlets. But all this has changed drastically. Companies now advertise on various other media like social media and digital media. Promotional campaigns have moved from only television to road show and various other activities. Therefore crafting a marketing strategy has become a challenge. But every problem has a solution. Enter the branded content distributors.
One stop for all broadcasting need
Branded content distributors offers different package of broadcast and digital distribution. They help in developing the content of the marketing strategy and directing it properly so that it reaches the targeted customer base. Vidicom is one such company providing branded content distributor service. It offers a very wide range of options for distribution of content to the public at large. One such option is creation of live video content. They get to know about the product, analyze it comprehensively and develop a video highlighting the features consumers would like to see. They also broadcast the video throughout the country via satellite transmission technology. They have named their package as Satellite media tour in which the advertisement travels through the whole space. It kicks off with the creation of B-roll and ends at promotion through interactive advertisements. They also monitor the timings of each station of television and radio where the advertisement has been played. The video content also plays in the currently trending video and they record all the statistics regarding it. Like the satellite media tour they also provide another package called the web media tour which deals specifically with the web promotion and internet audience. These promotions involve recording videos of different types of interview taken and uploading it. They target specific website and make the video get the highest reach.
Vidicom has built its reputation in this media by performing best while innovating in technology at the same time. The company has constantly developed new distribution channels to help its client advertise innovatively. It adopted broadcast and technology to be displayed in taxis and airplanes and also in fashion shows. It was the first company to do so.
The women who made it all possible
The company is headed by Christy Ferer. Apart from being the CEO of the company, she is a public servant and a philanthropist also. She is a very well known personality in New York and a receiver of many awards like the Matrix award for women in communications and the French Legion of honour. She has been pioneer of making the video broadcast of many brands and running successful campaigns for them. With her effort many companies have reached an audience target base they could never imagined. She also shares her knowledge regularly through her blog posts. The blogs are updated regularly at vidicom.weebly.com. Christy Ferer is the proud owner of another business named as City buzz. It is a hotel TV network which was first of its kind then as it was in-house.
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