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Outdoor digital signage is now becoming as common a sight on our high streets and along roadsides as the bill posters and billboards that have long dominated the high street architecture.
Why the Growth in Digital Outdoor Advertising?
The world has seemingly gone digital in almost every aspect of our lives such as TV, radio and photography, and now signage, advertising and billboards are digital too.
But what about the humble sign-writer, is this artisan trade coming to an end?
From Ink to Computer Graphic Design
Sign-writing is a highly skilled and much respected trade but sign-writers shouldn't fear that digital signage is going to do them out of a job.
Content for digital outdoor signage still has to be created and while this isn't paint and ink on a printed surface, many of the same principles apply. Digital outdoor signage content still has to be created using similar rules of clarity, fonts and images and while the media that these adverts are created on differs, the principles remain.
Graphic design is the art of creating graphics such as fabricated sign cases on computers rather than paper and ink. Even before the inception of digital signage many signs, posters and billboards were being created digitally with graphic design packages. Outdoor digital signage has just taken the digital concept one step further by not only having content created digitally but displaying it digitally too.
Banners are an important marketing tool for any business. Whether you use them for trade shows, events or on your own premises, mounted on banner stands or hanging from the ceiling, they attract the eye, convey a message and make an impact. The two main banner materials to choose from are vinyl and fabric. Both can be printed in full colour and both can be effective. Here are some points to remember when you are choosing between the two.
Whichever type of banner you choose, remember that the better quality you pay for the better it will look and the longer it will last. There is no point paying considerably amounts for a trade signage specialist show space and then saving money by buying cheap and badly printed banners mounted on flimsy banner stands. Check out several specialist banner printers, invest in sturdy banner stands and make a good impression right from the start.
Finding a printing services specialist that can cover a variety of printing needs at a price you can afford is an aluminium letters asset. Of course you may have office printers and copy machines for day-to-day printing needs, but when you need professional quality and high volume results at reasonable cost, the machinery and technical skills necessary to produce such collateral would be prohibitive to in-house production.
Choosing a full service printer for these occasions is an opportunity to streamline efficiency and minimize costs for your business. Familiarity with the sales and service representatives at a printing business is a good way to keep tabs on ongoing projects and supports quality results delivered when you need them. Your marketing and branding strategies should be consistent over time to make a strong impression on your intended audience.
Outdoor TV screens look far more modern and visually appealing than printed sign maker Leicester and posters that rip fade or get pasted over. Graphic design is the art of creating graphics such as fabricated sign cases on computers rather than paper and ink.
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